We Blend Talent with Innovation to Help You Realize Your Potential

Our strategic and nimble approach to business, combined with deep seated wisdom and partnerships, is the foundation of our success.

Serving With Purpose

"At Vdriven, our journey started with a pursuit of making the world a better place. After serving in leadership roles at KeHE Fresh division and Jimbo's Naturally, I began investing in and consulting for third-wave CPG companies. Conversations with CPG founders revealed unmet needs in the market, particularly in areas like accounting, effective consulting, and tailored sales strategies for emerging and midsize brands. With a heart for service, Vdriven was born to address these needs and support our industry and clients."

Luke Abbott, Founder & CEO

Meet the Leadership Team

Our leadership brings deep expertise across food retail, distribution, sales, marketing, and finance—paired with a clear understanding of what it takes to grow and scale a CPG brand.

Brandon Mahin

SVP of Sales
Wade Yenny

VP of Biz Dev

&

Brand Management
Alexandra Bauerova

Chief of Staff
Bernadette Del Rosario

Global HR Director
Christine Guillen

Financial Controller
David Rosensweig

Senior Consultant

Our Clients

Why Brands Choose Us

The Vdriven team is — and continues to be — a true partner to us. They have played a key role in negotiating distributor and retailer contracts, supported sales operations, and have led our business strategy and development processes. They set up our CRM system, provided continued management of the system and access to new leads on an ongoing basis. Vdriven has demonstrated extensive knowledge, experience, and expertise in retail and food service spaces. They have guided us through our challenges and celebrated our wins together.

Kerry Song

Abbot's

Trade spend is usually messy and hard to aggregate, but Vdriven puts it all in one place. Their reports are clean, easy to use, and have helped us build an efficient process — we’re seeing a lot of chargebacks being won back.

Evan Quinn

Hiyo

Vdriven is so knowledgeable in the CPG space — we’re forever grateful. From day one, it felt like a true partnership, and they’ve played a huge role in helping us grow and get our products into major retailers.

Stacy Wood

Whole Harmony

Vdriven has shown an incredible drive in growing our brand ever since starting working together. We deeply value their determination, expertise and ability to connect with anyone in the industry. On top of that, they have continuously shown a service level that is unmatched with their great responsiveness and fast execution.

Daan Tolk

CEO of Neolea

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Vdriven has been instrumental in helping us grow our business. The services that they offer fill the voids that we often find in our type of business. Their staff is proactive, prompt in their responses and requests, and a pleasure to work with. We highly recommend Vdriven for growing businesses.

Hannah

Nightingale Ice Cream