Resources

Explore free resources from the Vdriven team—featuring expert advice, data-driven insights, and practical tools to help you build a stronger, smarter business.

Guides & Tools

The Complete Guide for CPG Brands Entering Retail

A tactical guide for DTC brands ready to scale into retail.

Learn how to build the right foundation, avoid costly mistakes, and grow with confidence — from pricing and packaging to pitching and promotion.

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Learn How to Protect Your Margins & Recover Lost Revenue

This practical guide for CPG brands covers common deduction types, why they happen, and how to dispute them effectively.

With best practices, real-world tips, and a list of preventable deductions, it helps you gain control, reduce errors, and optimize cash flow.

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Masterclasses

Watch On Demand

Our monthly masterclasses are live, expert-led sessions created for founders and operators scaling CPG brands. Each one is a chance to learn and grow together—sharing tactical and strategic insights and lessons from the field.

Watch on Youtube
Watch on Youtube

If you’d like to receive invites to future masterclasses, sign up for our newsletter to be the first to know.

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Podcasts

CPG Office Hours

A Linkedin live 30-minute Q&A series hosted by Luke Abbott and Wade Yenny, created for CPG founders, operators, and growth-stage teams.

We dive into real-world challenges—from deductions and trade spend to retail strategy and scaling smart. Straight talk, practical insights, and a space to ask the questions that matter.

Reconnected

Hosted by Luke Abbott, The Reconnected Podcast is a space for sharing, understanding, and growth within the retail grocery industry.

Each episode dives into the stories, challenges, and impact of the people behind our food system—manufacturers, distributors, and retailers—reminding us that real people power the supply chain and keep communities fed.