E-Book
Retail 101
Everything you need to know about launching your CPG brand in retail.
+ BONUS Resources Included: Promo Calendar Template & Margin Calculator
Learn How Successful CPG Brands Launch & Grow in Retail
The retail world is competitive — but with the right fundamentals, your brand can win. This ebook breaks down the proven 4Ps framework — Product, Pricing, Place, Promotion with an addition of the 5th P - People — and shows you how to:
Design packaging that attracts your target customer.
Price for profit while signaling your value
Choose the right channels to start small and scale smart
Build promotions that drive velocity without draining margin
Build stronger partnerships that fuel growth
