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Empowering CPG Brands to Succeed in Retail

Our mission is simple: make the food industry more accessible by giving every brand—from startup to scaling—the tools, support, and guidance they need to thrive.

 

The Vdriven Community

A place where founders, operators, and industry leaders come together to share knowledge and grow. Built by the team at Vdriven, this community is your go-to hub for:

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Expert-led Education

Get exclusive access to our monthly educational masterclasses—practical, actionable sessions led by seasoned CPG professionals. No fluff, just real insights from people who’ve been in the trenches and know what works.

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Growth Opportunities

Be the first to know about sales opportunities to get on shelf and grow with our retail partners. Vdriven works with leading natural retailers and facilitates exclusive pitch slams to connect emerging brands with buyers.

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Strategic Insights

Get the latest industry news, retail updates, and practical advice from experienced CPG leaders—so you always know what’s happening and how to stay ahead.

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Real Connection

Join a supportive community of founders, operators, and experts who understand the journey. Ask questions, share wins, and build meaningful relationships that can open doors and keep you moving forward.

Hear it from our members

"I learn a lot from Luke as he really understands retail. I appreciate Luke sharing his knowledge and introducing Steve and what he does to all of us."

"Really helpful content.  Thanks for allowing us to join in."

"You did a good job on discussing some thoughts in the buyers mind. I am interested in discussing the key "must include" points that a buyer is looking for in a product presentation."

"Such great classes; thank you for caring and taking the time to help."

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Serving With Purpose

 

"At Vdriven, our journey started with a pursuit of making the world a better place. After serving in leadership roles at KeHE Fresh division and Jimbo's Naturally, I began investing in and consulting for third-wave CPG companies. Conversations with CPG founders revealed unmet needs in the market, particularly in areas like accounting, effective consulting, and tailored sales strategies for emerging and midsize brands. With a heart for service, Vdriven was born to address these needs and support our industry and clients."

Luke Abbott, Founder & CEO