Choosing a Clean Label For Your CPG Brand: Organic or Non-GMO?
- October 1, 2025
- Alexandra Bauerova|
- CPG|
- CPG Food|
- Marketing|
- Consumer Packaged Goods|
- Strategy|
- retail packaging|
- values|
- Emerging Brands|
- Co-Packer|
- Growth|
- Invest|
- Price
Alexandra Bauerova
Choosing a Clean Label For Your CPG Brand: Organic or Non-GMO?
- The global market for clean label ingredients is rapidly growing due to increasing consumer demand for products with simple, transparent, and recognizable ingredients.
- CPG brands can use food...
Marketing Tips to Help You Win on the Natural Food Shelf
- To succeed in the highly competitive CPG market, brands must adopt nuanced marketing strategies that build value beyond just low prices.
- Key strategies for standing out include understanding the...
Understanding Hidden Costs Beyond Retail Operating Expenses
Results of a recent survey by Simbe and Coresight Research suggest that 70% of retailers lose at least 5% of their operating margin to common in-store inefficiencies like stockouts and poor...
Exploring Omnichannel Strategies for a Successful Retail Entry
Digital transformation has reshaped almost every aspect of our lives, and businesses are no exception. We are now in an age where digitization is no longer just an option but a business necessity....
Using Distributor Portal Data for CPG Data Analytics
Using poor data quality can be a costly mistake for businesses, with average annual losses potentially reaching up to $15 million. This underscores the importance of ensuring that businesses use...
In-Store Demo for Natural Food Retail Conversion
The overall demand for natural products in the United States is increasing. This is reflected by its booming market growth, a growth even larger than that of the overall food market. In fact,...
Improving Sales Prospects With Better SEO
In recent years, we have seen a dramatic shift in the way we go about our daily lives. We have tied most, if not all, of our routines to software and applications, and clearly there is no turning...
Avoiding Legal Consequences Through Proper Food Labeling
As consumer interest in sustainable and ethical food manufacturing processes increased, so did the surge in food and consumer packaged goods litigation. In fact, in 2020 alone, 220 lawsuits were filed
Optimizing Promotional Strategy for Maximum Profitability
Gross revenue refers to the total amount of income that a CPG food company receives from sales. Meanwhile, net revenue refers to the final amount after adjusting for certain expenses, including...
6 Factors to Consider in Ensuring Maximum ROI in CPG Brands
As a business wanting to optimize CPG growth, it can be easy to fall into the trap of thinking that return on investment (ROI), as a performance metric, is solely on financial gains. After all,...
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