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Alexandra Bauerova

Aug 13 2025

Exploring Omnichannel Strategies for a Successful Retail Entry

Digital transformation has reshaped almost every aspect of our lives, and businesses are no exception. We are now in an age where digitization is no longer just an option but a business necessity....

Jul 30 2025

Using Distributor Portal Data for CPG Data Analytics

Using poor data quality can be a costly mistake for businesses, with average annual losses potentially reaching up to $15 million. This underscores the importance of ensuring that businesses use...

Jul 19 2025

In-Store Demo for Natural Food Retail Conversion

The overall demand for natural products in the United States is increasing. This is reflected by its booming market growth, a growth even larger than that of the overall food market. In fact,...

Jul 2 2025

Improving Sales Prospects With Better SEO

In recent years, we have seen a dramatic shift in the way we go about our daily lives. We have tied most, if not all, of our routines to software and applications, and clearly there is no turning...

Jun 20 2025

Avoiding Legal Consequences Through Proper Food Labeling

As consumer interest in sustainable and ethical food manufacturing processes increased, so did the surge in food and consumer packaged goods litigation. In fact, in 2020 alone, 220 lawsuits were filed

Jun 4 2025

Optimizing Promotional Strategy for Maximum Profitability

Gross revenue refers to the total amount of income that a CPG food company receives from sales. Meanwhile, net revenue refers to the final amount after adjusting for certain expenses, including...

May 21 2025

6 Factors to Consider in Ensuring Maximum ROI in CPG Brands

As a business wanting to optimize CPG growth, it can be easy to fall into the trap of thinking that return on investment (ROI), as a performance metric, is solely on financial gains. After all,...

Apr 23 2024

Building the Foundation of a CPG Brand: Vision, Mission, and Values

Starting a brand in the natural CPG industry is about more than just launching products—it’s about creating a legacy that resonates in the hearts and minds of consumers all while making the world a...

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