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Alexandra Bauerova

Jun 4 2025

Optimizing Promotional Strategy for Maximum Profitability

Gross revenue refers to the total amount of income that a CPG food company receives from sales. Meanwhile, net revenue refers to the final amount after adjusting for certain expenses, including...

May 21 2025

6 Factors to Consider in Ensuring Maximum ROI in CPG Brands

As a business wanting to optimize CPG growth, it can be easy to fall into the trap of thinking that return on investment (ROI), as a performance metric, is solely on financial gains. After all,...

Apr 23 2024

Building the Foundation of a CPG Brand: Vision, Mission, and Values

Starting a brand in the natural CPG industry is about more than just launching products—it’s about creating a legacy that resonates in the hearts and minds of consumers all while making the world a...

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