Gross revenue refers to the total amount of income that a CPG food company receives from sales. Meanwhile, net revenue refers to the final amount after adjusting for certain expenses, including...
As a business wanting to optimize CPG growth, it can be easy to fall into the trap of thinking that return on investment (ROI), as a performance metric, is solely on financial gains. After all,...
Starting a brand in the natural CPG industry is about more than just launching products—it’s about creating a legacy that resonates in the hearts and minds of consumers all while making the world a...