Optimizing Promotional Strategy for Maximum Profitability
- June 4, 2025
Optimizing Promotional Strategy for Maximum Profitability
Gross revenue refers to the total amount of income that a CPG food company receives from sales. Meanwhile, net revenue refers to the final amount after adjusting for certain expenses, including...
6 Factors to Consider in Ensuring Maximum ROI in CPG Brands
As a business wanting to optimize CPG growth, it can be easy to fall into the trap of thinking that return on investment (ROI), as a performance metric, is solely on financial gains. After all,...
Building the Foundation for Profitable CPG Growth
For years, CPG food companies have overly relied on price increases to maintain profitability. But with various factors affecting the CPG environment, including rising inflation and, just recently,...
How a CPG Partner Can Help You Get Ahead in the Packaged Food Industry
The packaged food industry has seen substantial growth in the last two years and it looks like the trend is here to stay. With more consumers opting for the ease and safety of packaged food items,...
What Is Food Marketing and How Can It Help Your Business?
Food companies are always finding ways to improve their products. Whether it’s a CPG food brand, a local restaurant, or a fast food chain, it seems every season brings a new product or a new recipe...
The Food Trends That Could Affect Your Business and How to Be Prepared
You might not think of CPG brands as being part of the food industry, but shifts in consumer demand in that space can affect consumer packaged goods too. As global consumers shift their focus to...
Where Consumer Packaged Goods Fit Within the Food Industry
Consumer packaged goods make up an overwhelming percentage of the retail marketplace. People pick them up from shelves at their favorite retailers and order them on Amazon so their pantries are...
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