Optimizing Promotional Strategy for Maximum Profitability
- June 4, 2025
Optimizing Promotional Strategy for Maximum Profitability
Gross revenue refers to the total amount of income that a CPG food company receives from sales. Meanwhile, net revenue refers to the final amount after adjusting for certain expenses, including...
6 Factors to Consider in Ensuring Maximum ROI in CPG Brands
As a business wanting to optimize CPG growth, it can be easy to fall into the trap of thinking that return on investment (ROI), as a performance metric, is solely on financial gains. After all,...
How a CPG Partner Can Help You Get Ahead in the Packaged Food Industry
The packaged food industry has seen substantial growth in the last two years and it looks like the trend is here to stay. With more consumers opting for the ease and safety of packaged food items,...
What Early Stage CPG Brands Can Do for Growth
Generating sustainable growth can be a challenge for an early-stage brand in any industry, especially consumer packaged goods. Competition within major retailers like Walmart, eCommerce options like...
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