Optimizing Promotional Strategy for Maximum Profitability
- June 4, 2025
Luke Abbott
Luke is a Senior executive, consultant, and entrepreneur with experience in raising capital, accounting, CEO coaching, and retail domination best practices. As the President of Monterrey Provisions, he scaled and grew the company from $32M to $250M+ in revenue, and launched 3 startups along the way. His academic contributions as a Professor of Supply Chain at the University of San Diego have enriched his students with practical insights, preparing them as future business leaders. Currently, as CEO and Coach at Vdriven, Luke helps emerging brands in all aspects of retail.
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Vdriven is a CPG partner for modern brands that improve our daily lives. We fuel your growth and innovation by giving you strategies and support in every phase of the retail process.
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