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May 21 2025

6 Factors to Consider in Ensuring Maximum ROI in CPG Brands

As a business wanting to optimize CPG growth, it can be easy to fall into the trap of thinking that return on investment (ROI), as a performance metric, is solely on financial gains. After all,...

May 7 2024

Maximizing Impact with In-Store Demonstrations for Emerging Brands

Navigating the retail landscape is as challenging as it is rewarding, especially for emerging brands stepping into the market. This guide serves as your roadmap to mastering the art of in-store...

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