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Sep 18 2024

Deduction Management Strategies for CPG Brands that Maximize ROI

Without a well-defined deduction management strategy, you’ll find yourself in a relentless struggle with distributors over unresolved deductions, strained relationships, wasting your time with manual...

May 31 2024

5 Tips to Select the Right Co-Packer for Scaling Your Production

When it's time to scale up your production, selecting the right co-manufacturer is a critical decision for your brand's growth and success. In this blog, we dive into five essential tips to help you...

May 7 2024

Maximizing Impact with In-Store Demonstrations for Emerging Brands

Navigating the retail landscape is as challenging as it is rewarding, especially for emerging brands stepping into the market. This guide serves as your roadmap to mastering the art of in-store...

Apr 23 2024

Building the Foundation of a CPG Brand: Vision, Mission, and Values

Starting a brand in the natural CPG industry is about more than just launching products—it’s about creating a legacy that resonates in the hearts and minds of consumers all while making the world a...

Mar 5 2024

Maximize Your Investment at Expo West: A Veteran's Guide to Effective Engagement

As someone who has navigated the bustling halls of Expo West for a quarter-century, I've experienced firsthand the exhilaration and, occasionally, the frustration that can accompany this premier...
Mar 2 2023

Stand Out From The Crowd and Attract The Right Audience at a Trade Show

Trade shows provide an excellent opportunity for CPG brands to showcase their products to a large and diverse audience. These shows attract thousands of attendees every year, and with them, a huge...

Feb 10 2022

How to Create Attractive (and Functional) Retail Packaging Designs

Despite the old adage, we all judge books by their covers. Presentation is what grabs attention and convinces consumers of a product’s value. That’s why in the CPG industry, attractive package design...

Feb 4 2022

The Importance of Retail-Ready Packaging

When you’re in the CPG business, grocery stores and major retailers look like aisle upon aisle of competition. Each product is nestled next to countless others, sitting in a sea of similar items that...

Jan 5 2022

How a CPG Partner Can Help You Get Ahead in the Packaged Food Industry

The packaged food industry has seen substantial growth in the last two years and it looks like the trend is here to stay. With more consumers opting for the ease and safety of packaged food items,...

Sep 29 2021

The Food Trends That Could Affect Your Business and How to Be Prepared

You might not think of CPG brands as being part of the food industry, but shifts in consumer demand in that space can affect consumer packaged goods too. As global consumers shift their focus to...

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