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Mastering the 5Ps of CPG Success: Why Emerging Brands Win or Lose on Shelf
- November 12, 2025
Learn how emerging CPG brands can thrive in retailers with the 5Ps framework. Get tips on pricing, packaging, brokers, promotions, and retail strategy...
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Alexandra Bauerova
May 21 2025
6 Factors to Consider in Ensuring Maximum ROI in CPG Brands
As a business wanting to optimize CPG growth, it can be easy to fall into the trap of thinking that return on investment (ROI), as a performance metric, is solely on financial gains. After all,...
Apr 23 2024
Building the Foundation of a CPG Brand: Vision, Mission, and Values
Starting a brand in the natural CPG industry is about more than just launching products—it’s about creating a legacy that resonates in the hearts and minds of consumers all while making the world a...
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