Optimizing Promotional Strategy for Maximum Profitability
- June 4, 2025
Navigating The Complexity Of CPG Growth: Expert Advisory For Investors
The consumer packaged goods (CPG) industry has emerged as one of the most dynamic sectors in the US, offering tremendous opportunities for investment, growth, and innovation. Yet, succeeding in this...
Mitigating Risks In CPG Investments: The Importance Of Due Diligence
The consumer packaged goods (CPG) industry is at a transformative juncture. Traditional business models are colliding with unprecedented global challenges, including supply chain disruptions,...
Deduction Management Strategies for CPG Brands that Maximize ROI
Without a well-defined deduction management strategy, you’ll find yourself in a relentless struggle with distributors over unresolved deductions, strained relationships, wasting your time with manual...
5 Tips to Select the Right Co-Packer for Scaling Your Production
When it's time to scale up your production, selecting the right co-manufacturer is a critical decision for your brand's growth and success. In this blog, we dive into five essential tips to help you...
Maximizing Impact with In-Store Demonstrations for Emerging Brands
Navigating the retail landscape is as challenging as it is rewarding, especially for emerging brands stepping into the market. This guide serves as your roadmap to mastering the art of in-store...
Building the Foundation of a CPG Brand: Vision, Mission, and Values
Starting a brand in the natural CPG industry is about more than just launching products—it’s about creating a legacy that resonates in the hearts and minds of consumers all while making the world a...
Maximize Your Investment at Expo West: A Veteran's Guide to Effective Engagement
As someone who has navigated the bustling halls of Expo West for a quarter-century, I've experienced firsthand the exhilaration and, occasionally, the frustration that can accompany this premier...
Stand Out From The Crowd and Attract The Right Audience at a Trade Show
Trade shows provide an excellent opportunity for CPG food brands to showcase their products to a large and diverse audience. These shows attract thousands of attendees every year, and with them, a...
How to Create Attractive (and Functional) Retail Packaging Designs
Despite the old adage, we all judge books by their covers. Presentation is what grabs attention and convinces consumers of a product’s value. That’s why in the CPG environment, attractive package...
The Importance of Retail-Ready Packaging
When you’re in the CPG business, grocery stores and major retailers look like aisle upon aisle of competition. Each product is nestled next to countless others, sitting in a sea of similar items that...
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