Optimizing Promotional Strategy for Maximum Profitability
- June 4, 2025
How a CPG Partner Can Help You Get Ahead in the Packaged Food Industry
The packaged food industry has seen substantial growth in the last two years and it looks like the trend is here to stay. With more consumers opting for the ease and safety of packaged food items,...
What Is Food Marketing and How Can It Help Your Business?
Food companies are always finding ways to improve their products. Whether it’s a CPG food brand, a local restaurant, or a fast food chain, it seems every season brings a new product or a new recipe...
How CPG Brands Can Benefit From Improved Deduction Management
Getting your product into stores and in front of customers is the outward focus of every CPG food brand, but it’s not the entirety of the business. There’s a lot of things that need to happen behind...
The Food Trends That Could Affect Your Business and How to Be Prepared
You might not think of CPG brands as being part of the food industry, but shifts in consumer demand in that space can affect consumer packaged goods too. As global consumers shift their focus to...
What Early Stage CPG Brands Can Do for Growth
Generating sustainable growth can be a challenge for an early-stage brand in any industry, especially consumer packaged goods. Competition within major retailers like Walmart, eCommerce options like...
The Impacts of CPG Packaging on Consumers and the Environment
Consumer packaged goods is one of the largest industries around, which means it can have a significant impact on both consumers and the world around them. In an industry that relies on packaging,...
CPG Advertising Strategies to Go Farther, Faster
Every business is in competition with others in its industry. The market is saturated with brands vying for the attention of consumers, and there’s one time-tested way to capture it: advertising....
How a CPG Brand Should Approach Marketing
For individuals and businesses alike, 2020 was a tough year to navigate. The COVID-19 pandemic flipped the world on its head and everyone had to adjust to new ways of living. The good news for CPG...
Where Consumer Packaged Goods Fit Within the Food Industry
Consumer packaged goods make up an overwhelming percentage of the retail marketplace. People pick them up from shelves at their favorite retailers and order them on Amazon so their pantries are...
A Product Is Not Enough. CPG Brands Need Meaning.
Wouldn’t it be nice if everyone made their purchasing decisions based on a blind test? Like those commercials where customers try two samples and pick their favorite. It wouldn’t matter if they gave...
Vdriven is a CPG partner for modern brands that improve our daily lives. We fuel your growth and innovation by giving you strategies and support in every phase of the retail process.
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